STT GDC India enables Netcore to deliver enhanced marketing outcomes to customers

Netcore is a global Martech product company that helps B2C brands create amazing digital experiences with a range of products that help in acquisition, engagement, and retention. The first and leading AI/ML-powered marketing automation and customer engagement platform, Netcore, was established in 1997 by Rajesh Jain, an internet pioneer. Today, Netcore is revolutionizing the way marketing and product teams engage with the consumers.

Netcore serves more than 70% of B2C Unicorns in India and SEA like Flipkart, Swiggy, Lenskart, MakeMyTrip, Dream11, Unacademy, OYO, Ola, Nykaa, Sendo, Sinarmas, Traveloka, Tokopedia, GoJek, Bukalapak, and others and a strong base of 3,000+ enterprises across verticals like Thomas Cook, GoAir, Cleartrip, HDFC Bank, Kotak Mahindra Bank, Axis Bank, ICICI Bank, SBI, Reliance Group, Vodafone along with international brands, such as PizzaHut Malaysia, Malindo Airlines, Philippine Airlines, Standard Chartered, Gulf News, SS Sports, FCMB, GT Bank and many more. Netcore, with its marketing technology, delivers 10+ billion emails a month, 10+ billion SMSes and Web/App notifications a month, and handles 100+ billion events a month. Netcore is headquartered in Mumbai, India with offices in 8 different countries including North America, SEA, and MEA.

Says Nagesh Kasar, Manager - Systems/Infra, Netcore, “Customization and innovation are key to our winning strategy and we are continuously leveraging technology to make customer engagement more meaningful.”

“All our servers and applications are running from STT GDC India data centre and we do not need to worry about the infrastructure. We only focus on the innovation, the valueadd we bring to customers and how to grow our business.”

Nagesh Kasar, Manager - Systems/Infra, Netcore

Customer Challenge

Operating in the digital space, Netcore’s business largely comprises sending emails and SMSes to facilitate promotional campaigns. The Netcore value proposition to deliver a compelling customer engagement strategy must be backed by robust technology backbone that is reliable and always available

However riveting a campaign may be, it becomes meaningless if the message is not delivered in time. The impact of marketing campaign is a sum total of customer experience including the timing of delivering the message and ensuring the customer receives it at the appropriate time to act upon the message.

A robust data centre is the foundation to power Netcore’s business operations as its customers’ success rides on the quality of its services. Considering the criticality of a data centre, Netcore needed a reliable partner for end-to-end data centre solutions, so it can focus on innovation and high quality service delivery

Emphasizing the criticality of uptime and availability in Netcore’s operations, Nagesh Kasar, Manager - Systems/Infra, Netcore, says “Our business requires robust and reliable infrastructure with very high uptime as we are dealing with business-critical services. Email and SMS marketing are critical to a promotional campaign and we cannot afford downtime.”

STT GDC India Solution

Netcore uses STT GDC India co-location facilities in Mumbai LVSB wherein STT GDC India provides infrastructure provisioning along with necessary power and cooling to run the data centre, allowing Netcore to focus on innovation and customization. The purpose-built data centres enable Netcore to focus on developing new offerings to distinguish its services.

“Managing a data centre is STT GDC India’s business and they have the expertise to run a data centre and excel in it. We focus on critical things, such as contact management, customization, deliverability, analytics, providing customer value adds, etc. This is our business and this is our differentiator,” says Nagesh Kasar, Manager - Systems/Infra, Netcore.

Following global best practices, STT GDC India provides physical security of data centre and is certified by global security standards, enabling Netcore to meet compliance and regulatory requirements of its clients.

The STT GDC India data centre provides layered security system starting from the perimeter, at the building, the floor and at the cabinet level, each of which is guarded and protected by security personnel and strong digital defence systems including multiple authorization and authentication processes.

Customer Benefits

Netcore relies on STT GDC India to provide missioncritical data centre support for its business operations. Says Nagesh Kasar, Manager - Systems/Infra, Netcore, “All our servers and applications are running from STT GDC India data centre and we do not need to worry about the infrastructure. We only focus on the innovation, the value-add we bring to customers and how to grow our business.”

Specifically, following benefits have accrued to Netcore:

• Enables Netcore to focus on strategic things that impact business outcomes instead of getting mired in the day-to-day operations of running IT infrastructure.
• Focus on business growth with customization and innovation.
• Showcase sustainable practices as STT GDC India data centres run on 30% renewable energy.